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October 21, 2023 | Sunway University

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Dual Track Program

A conference to serve as a starting point in our quest for a comprehensive understanding of design and all of its wonders. Let's come together to improve design abilities, business processes, and strategic thinking to create a positive shift for both people and companies in Malaysia.

People Track

All about managing design teams and expectations, communicating our profession, selling the value of design, and scaling our design organisations.

Craft Track

All about becoming more efficient with tools, methods of working, processes, current trends in the industry, and insights on users.


Charissa Ong Headshot
Charissa Ong (Emcee)
Head of Design in Inmagine, Founder of Penwings Publishing
Dr. Aslina Baharum Headshot
Dr. Aslina Baharum
Associate Professor, Sunway University
Chong Wen Ling Headshot
Chong Wen Ling
Head of Design, Agmo Group
Calum Halcrow Headshot
Calum Halcrow
Founder and CEO, Hivekind
Daylon Soh Headshot
Daylon Soh
Founder & General Manager, CuriousCore
Celcea headshot
Celcea Tifani
Brand Manager, Lottiefiles
Celine Ting Headshot
Celine Ting
Co-Founder, OpenAcademy
Tiffany C Headshot
Tiffany C
Head of Product Design, TnG Digital
Izwan Ismail Headshot
Izwan Ismail
Head of Human-Centered Design, CIMB group
Shermaine headshot
Shermaine Wong
CEO, Cult Creative
Jan Takacs Headshot
Jan Takács
Head of Design, bolttech
Jessica Emily Headshot
Jessica Emily
Designer Advocate, Figma
Gaddafi headshot
Gaddafi Rusli
Head of Design, SETEL
Stan tan headshot
Stan Tan
Senior Product Designer, SETEL
Hasmiza Headshot
Hasmiza Zahid
Product Lead, Asia Digital Engineering
Dr Noris Headshot
Dr. Noris Mohd Norowi
Senior Lecturer, UPM


*The current program is tentative and subject to change

Workshop Slots
8:00 AM
Registration & Breakfast
9:00 AM
Opening Message from Sunway University
9:15 AM
Keynote Presentation: Ethical Decision-making
Izwan Ismail - UX Malaysia
9:45 AM
Why Motion - The Role of Motion in the User Journey
Celcea Tifani - Lottiefiles
Surviving the Corporate World: A Designer’s Guide
Facilitator - Hasmiza Zahid, Techdesk
A Pragmatic Design Approach: Unifying the Fragmented EV Market in Malaysia
Chong Wen Ling - Agmo Group
10:45 AM
11:00 AM
The Importance of UX in Digital Marketing
Celine Ting, OpenAcademy
11:30 AM
Evangelising Product Thinking
Daylon Soh, CuriousCore
Crafting UX Magic: Unleashing Design Potential for Service Transformation
Facilitator - Dr. Aslina Baharum, Sunway University
12:30 PM
Lunch & Networking
1:30 PM
Cross-cultural Design: Challenges and Opportunities
Dr. Noris Mohd Norowi - UPM
2:00 PM
How to Hand Off (Figma) Designs to Developers
Calum Halcrow - Hivekind
2:30 PM
Leading Positive Change through Scalability
Jessica Emily - Figma
Creative Business Launchpad: For Students
Facilitator - Shermaine Wong, Cult Creative
3:30 PM
Afternoon Tea
3:50 PM
Designing for Tomorrow: AI, UX, and the Shifting Global Economy
Jan Takács - bolttech
Scaling Design Systems: Fostering Efficiency and Consistency
Facilitator - Gaddafi Rusli & Stan Tan, Setel
4:50 PM
Synergy for Sustainable Growth: Empowering UX Teams
Tiffany C - TnG Digital
5:20 PM
Closing Note
The Organisers, Design Leadership KL
5:30 PM
End of Conference


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